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    Advertising Your New Home Business on a Shoestring BudgetSo, you've started a new business? Congratulations! Now, you need to start advertising. When you are just getting started in your new home business and no one knows that you or your business exists, the largest challenge will be becoming well-known and getting the business coming in.
7 Keys to an Effective and Profitable WebsiteGone are the days when having a web presence was something only for multi-national companies with huge marketing and technology budgets. In today’s business environment, having a website is a must for any business, no matter how large or small.
Turning Samples Into SalesOffering free samples increases the Know-Like-and-Trust Factor that makes people buy. When you are selling a service, or a product with a high service component, potential customers have no way to see, feel, or taste what you will actually deliver.
Top Tips for Marketing over the HolidaysNothing drives sales and business relationships like a personal connection and there is no better time to make that personal connection than the holiday season. No matter what you do, reaching out to your customer and prospect base over the holidays is important to your business since it builds long term relationships which lead to customers that buy from you and keep coming back all year long.
Using the Public to Help Your MarketingWithout a shadow of a doubt, recommendation or word of mouth was the earliest form of marketing. Even in primitive times, people knew from whom they could get the supplies they needed. Without other methods such as radio or newspapers, trade relied entirely on recommendations.
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